CHLOE
Chloé (French pronunciation: [klɔe]) is a French luxury fashion house founded in 1952 by Gaby Aghion. During the next year of 1953 Aghion joined forces with Jacques Lenoir, formally managing the business side of the brand, allowing Aghion to purely pursue the creative growth of Chloé.
The Chloé Brand Identity is based on a brand philosophy built on five core values: Femininity, Modernity, Free Spirited, Grace & Effortless. The strength of a modern woman, just like a modern brand, is the ability to be self-defining: deciding one's own values, tastes and desires.
